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Verena Schoenmuller
Image of Verena Schoenmuller

Verena is interested in the topic of user-generated content (UGC) and how it reflects and affects consumer behavior in a variety of domains. Specifically, her research focuses on the polarization of UGC online, the role of social media influencers in marketplace behavior, improving the quality of online reviews, and using social media cues to predict consumer behavior.